PriceRunner.se
Visitors at PriceRunner is an interesting target group. Many visitors plan to buy but have not yet decided what. In addition to price comparisons offer PriceRunner also reviews and buying advice. These services provide the consumer added value and create a positive attitude towards PriceRunner. To advertise in such an environment creates positive associations
Household Income/Year
Source: Kantar TNS
≤ 197 999 SEK
9%
198 000 - 299 999 SEK
10%
300 000 - 503 999 SEK
24%
504 000 - 1 007 999 SEK
42%
≥ 1 008 000 SEK
9%
Online Purchases
Source: Kantar TNS
Clothing/Shoes
70%
Home Electronics
69%
Sports and Outdoor
48%
Cosmetics
35%
Furniture
29%
Age
Source: Kantar TNS
16-24 Years
16%
25-34 Years
23%
35-44 Years
26%
45-54 Years
17%
55+ Years
17%
Household Size
Source: Kantar TNS
1 Person
18%
2 People
36%
3 People
17%
4 People
18%
5 People, or More
11%
Online Purchases (Value)
Source: Kantar TNS
≥ 6 000 SEK
29%
1 000 - 5 999 SEK
50%
≤ 999 SEK
21%
Education
Source: Kantar TNS
Elementary School
11%
High School (2 Years)
11%
High School (3 Years)
29%
University/College (Max. 2 Years)
16%
University/College (Min. 2 Years)
34%
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